The Event has ended but the journey has just begun.
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(or sessions of your choice) on demand.
CALL FOR SPEAKERS FOR EDITION 2
We have begun curation for the 2nd edition of VAMRR ETM
slated for April 2024!
Decoding Success In Enterprise Technology Marketing
Decoding Success In Enterprise Technology Marketing
A deep dive with Enterprise Technology Sales & Marketing Stalwarts on the subjects of Industry Marketing, Account Based Marketing and Events Based Marketing.
A deep dive with Enterprise Technology Sales & Marketing Stalwarts on the subjects of Industry Marketing, Account Based Marketing and Events Based Marketing.
As technology Marketing Maestros and Sales Stalwarts go about gallantly achieving their long-term goals and daily wins in their Enterprise Technology Marketing journeys, they amass a wealth of knowledge and invaluable experience. Every Revenue Rainmaker eventually develops their own unique lens, honed and polished by their personal journey.
The VAMRR Enterprise Technology Marketing Summit dives deep into this treasure trove of unique insights and perspectives of Marketing & Sales Virtuosos, spotlighting their collective wisdom on decoding success in Enterprise Tech Marketing.
Topics covered at the inaugural edition (which was the 113th conference by VAMRR in 7+ years) included Industry Marketing, Account Based Marketing and Events Based Marketing.
The virtual event was successfully held on Thursday, 18th January 2024, from 3:00 to 5:00 pm, and was joined in by 50+ seasoned Marketing Mavens specializing in Enterprise Technology Marketing.
You can view the entire event replay or the sessions of your choice by registering below.
Or scroll below to read further details about Speakers, Agenda and Inspiring Sessions!
DISTINGUISHED PANELISTS
Sonal Chawla
Head of Marketing, India
VMware by BROADCOM
Chetan Hingu
Country Head, Inside Sales, Commercial Business Strategy
AMD
Anindita Veluri
Director- Marketing
ADOBE INDIA
Bindu Oleti
Director – Field Marketing
KYNDRYL
Anand Subbiah
Senior Director & Marketing Head
ex QUALCOMM
Abhishek Shukla
Head – India Partner Marketing
SALESFORCE
Chaitra Shetty
Head – CSuite & Industry Marketing, India
SERVICE NOW
Deepthi Nagarajan
Director, Product Marketing
FRESHWORKS
Suchitra Pritesh
Vice President & Global Head of Marketing
CYBAGE
Anand Gurnani
Founder & MD
VAMRR
AGENDA
Session 1:
Introduction & Context SettingÂ
Introduction & Context SettingÂ
SUPER PANEL
Navigating the ABM Landscape: Strategies, Alignment, and Innovation
Esteemed Panelists
Sonal Chawla, Head of Marketing, India, VMware by Broadcom
Anindita Veluri, Director Marketing, Adobe India
Bindu Oleti, Director – Field Marketing, Kyndryl
Suchitra Pritesh, Vice President & Global Head of Marketing, Cybage
Chetan Hingu, Country Head, Inside Sales, Commercial Business Strategy, Value Business, AMD
Moderated by Anand Gurnani, Founder & MD, VAMRR Technologies
Discussion Focus: Success in Account Based Marketing hinges on successes across a wide array of activities.
These include strong alignment and teamwork between sales, technical and marketing teams; constantly updated business intelligence, cutting edge content strategies, hyper personalization, relentless engagement and dynamic campaigns requiring a blend of strategic planning with tactical approach for achieving goals within desired timelines and at scale. Phew!
Beginning with the continuous acquisition of fresh research and actionable business insights. Grasping the unique challenges and pain points across various industries, account categories, specific accounts, and the individual personas within them is a complex endeavor.
Equally important is the devising of content and communication tactics that need to be both wide-ranging and hyper personalized.
Campaigns need to be dynamic, must be meticulously designed with a strategic vision for the long-term, while also being adaptable and nimble, ensuring immediate goals are met within specific timeframes.
The development of engagement strategies emerges, requiring a careful selection of partners, vendors and choosing among personalized approaches—whether it be one-on-one, one-to-few, or one-to-many—and deciding on the mode of interaction, whether virtual, in-person, or a hybrid of both.
Eventually relentless engagement, diligent follow-up, and complete sync between sales and marketing teams to converting the milestone of engagements to the next level is crucial.
Let’s understand what each and all of this means with our expert panelists, who lead campaigns, strategies and are pioneering and developing this space in real time.
The exploration will focus on the following key trends
SUPER PANEL
Navigating the ABM Landscape: Strategies, Alignment, and Innovation
Esteemed Panelists
- Sonal Chawla, Head of Marketing, India, VMWARE BY BROADCOM
- Bindu Oleti, Director – Field Marketing, Kyndryl
- Abhishek Shukla, Head – India Partner Marketing, Salesforce
- Chetan Hingu, Country Head, Inside Sales, Commercial Business Strategy, Value Business, AMD
Discussion Focus:
Success in Account Based Marketing hinges on successes across a wide array of activities.
These include strong alignment and teamwork between sales, technical and marketing teams; constantly updated business intelligence, cutting edge content strategies, hyper personalization, relentless engagement and dynamic campaigns requiring a blend of strategic planning with tactical approach for achieving goals within desired timelines and at scale. Phew!
Beginning with the continuous acquisition of fresh research and actionable business insights. Grasping the unique challenges and pain points across various industries, account categories, specific accounts, and the individual personas within them is a complex endeavor.
Equally important is the devising of content and communication tactics that need to be both wide-ranging and hyper personalized.
Campaigns need to be dynamic, must be meticulously designed with a strategic vision for the long-term, while also being adaptable and nimble, ensuring immediate goals are met within specific timeframes.
The development of engagement strategies emerges, requiring a careful selection of partners, vendors and choosing among personalized approaches—whether it be one-on-one, one-to-few, or one-to-many—and deciding on the mode of interaction, whether virtual, in-person, or a hybrid of both.
Eventually relentless engagement, diligent follow-up, and complete sync between sales and marketing teams to converting the milestone of engagements to the next level is crucial.
Let’s understand what each and all of this means with our expert panelists, who lead campaigns, strategies and are pioneering and developing this space in real time.
The exploration will focus on the following key trends
SUPER PANEL
The Event Trilogy – Pre, Main & Post | Precise Alignment & Execution for End Goal Success
Esteemed Panelists
Anand Subbiah – Senior Director & Marketing Head, ex Qualcomm
Chaitra Shetty, Head – CSuite & Industry Marketing, India, Service Now
Deepthi Nagarajan, Director, Product Marketing, Freshworks
Moderated by Anand Gurnani, Founder & MD, VAMRR Technologies
Discussion Focus: In today’s fast-paced marketing environment, every event needs to be a precisely mapped journey, where strategy, execution, and alignment play pivotal roles. This panel will illuminate not only the ROI of meticulous planning but also the hidden opportunities within Pre and Post Event phases. From tapping into the goldmine of engagement possibilities beyond mere lead generation to the critical selection of Value Added Partners & Vendors, the discussion will unravel the nuances of maintaining strategic focus amid the challenges of deadlines and budget constraints. A veritable treasure of insights and experiences related to transforming ordinary events into extraordinary successes.”
The exploration will focus on the following key trends
SUPER PANEL
The Event Trilogy – Pre, Main & Post | Precise Alignment & Execution for End Goal Success
Esteemed Panelists
- Anand Subbiah – Senior Director & Marketing Head, Qualcomm
- Chaitra Shetty, Head – CSuite & Industry Marketing, India, Service Now
- Deepthi Nagarajan, Director, Product Marketing, Freshworks
- Anand Gurnani, Founder & Managing Director, VAMRR Technologies
Discussion Focus:
In today’s fast-paced marketing environment, every event needs to be a precisely mapped journey, where strategy, execution, and alignment play pivotal roles. This panel will illuminate not only the ROI of meticulous planning but also the hidden opportunities within Pre and Post Event phases. From tapping into the goldmine of engagement possibilities beyond mere lead generation to the critical selection of Value Added Partners & Vendors, the discussion will unravel the nuances of maintaining strategic focus amid the challenges of deadlines and budget constraints. A veritable treasure of insights and experiences related to transforming ordinary events into extraordinary successes.”
The exploration will focus on the following key trends
IN CONVERSATION
Fireside Chat
In conversation with Abhishek Shukla, Head, India Partner Marketing, SALESFORCE
PRESENTATION
10 Key Insights in 10 Minutes
Distilled from 2 Decades+ of Successfully Organizing 250+ Conferences & Events across Verticals, Ecosystems & Communities.
INTERACTION
Open Mic
Inviting all participants to share their insights and expert comments, adding to the knowledge base and shared wisdom of the Enterprise Technology Marketing Community
INTERACTION
Open Mic
Inviting all participants to share their insights and expert comments, adding to the knowledge base and shared wisdom of the Enterprise Technology Marketing Community
REGISTER
ABOUT VAMRR
Over the past 7 years, VAMRR Technologies has built its reputation as the creator and producer of top notch Industry conferences, round tables, workshops and tech days focused on various facets of Enterprise Digital Transformation and emerging technologies.
It has emerged as a partner of choice for technology majors for deep dive ecosystem engagement and ABM for verticals including AEC, M&E, ITeS, Healthcare, Mfg | Horizontals including IT, Design, L&D & HR and Ecosystems including XR & AI.
Here are a few glimpses to some recent conferences by VAMRR